derStandard

derStandard

Trends im Topf: Warum Zimmerpflanzen plötzlich hip sind

Zimmerpflanzen sind dank sozialer Medien die neuen It-Pieces. Vor allem Millennials gärtnern indoor und sehen “plant parenting” als Ersatz für Haustiere und Kinder

Bernadette Redl
May 23, 2020

Jeder erste Sonntag im Mai ist World Naked Gardening Day. Wer sich nun wundert, wie verbreitet diese Tätigkeit ist, dem sei der Instagram-Account “Boys with Plants” ans Herz gelegt. Dort wird täglich nackt gegärtnert. Mehr als 3000 Bilder zeigen unbekleidete Männer mit Zimmerpflanzen. Der Kanal hat 180.000 Abonnenten.

New York Mag

New York Mag

The Most Underexposed and Underrated Plants, According to Experts

By Dominique Pariso
April 25, 2019


Rock Fig

Scott Cain, curator of the popular Instagram account Boys with Plants, says, “When you’ve had enough of the fiddle-leaf fig (Ficus lyrata), consider another, much more interesting member of the Ficus family, the rock fig (F. petirolaris).” He especially likes it because it has “really fascinating silvery leaves with red veins, and since it’s a rainforest tree, it grows large ‘rocklike’ exposed roots.” In nature, it grows among rocks, so it’s happiest in a smaller pot, which only encourages those interesting root formations, Cain says.

The Sydney Morning Herald

The Sydney Morning Herald

When did millennials start queuing up for indoor plant parties?

Serena Coady
January 11, 2019

Plant-parenting is the fetish of 2019 thanks to Instagram accounts like Boys With Plants, a page that shows blokes surrounded by greenery, their abs whimsically tickled with the limbs of a rubber fig. Succulent.

The Guardian

The Guardian

Swipe right for succulents: gardening in the age of Instagram

Lizzy Dening
November 17, 2018

Four Instagram accounts to follow

  1. instagram.com/boyswithplants
    If young male gardeners formed a boy band, this is what they’d look like.
  2. instagram.com/urbanjungleblog
    Collates the plant porn of global plant lovers. Think dreamy white-walled bedrooms and hanging plants.
  3. instagram.com/claireratinon
    For farming and flora. Ratinon’s feed is the perfect balance of aesthetically pleasing glass greenhouses and garden fresh veg looking their best.
  4. instagram.com/catherine_clc
    Catherine’s refined knowledge of plants and eye for design create the perfect plant-based Instagram – complete with pink peonies.

The Times

The Times

The wild growth of the ‘plantfluencer’

Lucy Holden
November 12, 2018

And as you would expect in an era of gender neutrality, the house-plant obsession isn’t just something for green-fingered women – Boys With Plants have racked up 97,000 followers, although it must be said that the (often only boxer-clad) boys get as much attention as the platyceriums and zygocacti thy’re pictured with. “Nice ficus,” someone says, almost obscenely, underneath one post. Is plant porn a thing?

Popsugar

Popsugar

This Hot Dude’s Instagram Account About Plants Will Make You Feel Inexplicably Thirsty

Victoria Messina
September 3, 2018

Jan’s green thumb and handsome looks have earned him both the cover and a feature in an upcoming book titled Boys With Plants, which will spotlight a total of 50 botany-loving babes. You bet your backside we’ll be one of the first to place our orders when the book debuts in the US in Spring 2019 — helloooo, new coffee-table book!

Los Angeles Times

Los Angeles Times

They don’t own homes. They don’t have kids. Why millennials are plant addicts

By Lisa Boone
July 24, 2018

If there is any barometer of millennial plant enthusiasm, however, just look to Instagram where philodendron-draped selfies populate accounts such as Boys With Plants and hashtags #plantmama and #plantdad connect #plantlovers.

Cosmopolitan Brazil

Cosmopolitan Brazil

Boys with Plants será seu perfil no Instagram favorito

Quem não gosta de ter o feed atualizado por várias plantas? E, claro, homem bonito?

Gustavo Frank
November 25, 2017

Existem duas coisas que são incansáveis no Instagram: imagens de plantas e homens bonitos. E por que não juntar as duas coisas? Foi isso o que o perfil @BoyswithPlants fez — e da melhor forma possível!

Imagina você acordar, abrir o Insta e dar de cara com esse tiro da natureza?!

The Washington Post

The Washington Post

Millennials are filling their homes — and the void in their hearts — with houseplants

By Lavanya Ramanathan
September 7, 2017

Perhaps it’s better to focus on the ‘Gram. Like the account Boys With Plants, which is basically what it sounds like: bougainvillea porn.

Carter is a three-time Boys With Plants, er, boy. When his girlfriend, Fiona, spies him on the account, “she likes to send it to all her girlfriends,” he says.

She’s proud of him, right?

Well, she is, but as for the rest of them . . .

“I know,” he sighs resignedly, “they’re just making fun of me.”